Our Mission
We grew up in a loving immigrant household. Our elders imparted their wisdom onto us during our pregnancy and parenting journey, but generally, the information was not always up-to-date or what we would choose to do. We created this space to provide resources and information for parents in similar situations – diverse backgrounds, diverse babies and kids – this requires a diversity of options and recommendations.
It’s meaningful to us to empower parents with information about their kids, whether their child has additional learning considerations such as dyslexia or behavioral differences, whether they are easy or difficult to travel with, we can help on your own unique journey.
Meet the Team
After searching far and wide for relatable, authentic and diverse content on pregnancy and parenthood, we decided to create our own.
Sarah Ahmed, J.D.
co-founder
Sarah is a healthcare attorney who practiced at top international law firms for several years, prior to joining a company as in-house counsel. She had the idea to start Peekaboo Prodigy as a resource for parents who were looking for a diverse perspective on pregnancy and parenthood. Sarah had a tough post-partum period and vowed to always prioritize mothers in their journey.
Mariam Murtaza, MD
Co-Founder
Mariam is a family practice physician who is the eldest daughter of pakistani immigrants. She wanted to start Peekaboo Prodigy with her sister, Sarah, because she had limited resources to turn to when encountering her own parenthood journey.
Sara Abu-Ghnaim
Editor and Author
Sara Abu-Ghnaim is a developer and scrum master. She and Sarah Ahmed became close during their time at Northwestern, but became even closer after they graduated and began traveling together. Sara has a baby girl who lights up her life. She loves traveling and coding.
Iman Khan, MD
Guest Contributor
Iman is an OBGYN who practices in Milwaukee, WI. She is a strong advocate for pregnant and postpartum women. Iman and Sarah Ahmed have known each other at various intervals in life since they had attended middle school and Northwestern together.
Talk to us
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.